According to eMarketer, “Business-to-consumer (B2C) eCommerce sales in Mexico will rise by 20.0% to reach $11.43 billion in 2018. Moreover, the country will be the fastest-growing market through 2019 out of the Latin American countries for which they produce individual forecasts.”
Therefore, reaching consumers via online advertising will be increasingly important when marketing products and services to Mexican end users.
Add to this the favourable trade conditions when dealing with Mexico due to NAFTA, and Mexico should remain near the top of the list for any international markets expansion strategy.
In addition to favourable trade conditions, the costs of overland shipping and transport to Mexico makes it less expensive than other overseas markets where shipments via air or ocean freight are the norm.
Although the US Dollar has risen in recent months vs the Mexican Peso, year over year change in the exchange rate is minimal, and the currency fluctuations tend to be relatively stable over time.
All this means that if you are looking to invest additional resources in expanding to new global markets, Mexico should remain a top tier option.