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The Importance of a Digital Marketing Strategy for Global Brand Growth

In order for small to mid-sized companies to compete in the evolving global business landscape, it is important for them to have a digital marketing strategy. Utilizing interactive media and providing authentic content across multiple platforms can significantly increase your customer reach. In many instances, properly deployed digital campaigns can yield much better results than traditional marketing platforms, and at a fraction of the cost.

In developing successful media campaigns today, the focus should be concentrated on exploring ways to attract target audiences in an attempt to convert prospects to first time buyers, and first-time users to repeat buyers. 

Online Content, including blogs, social media, videos, white papers, articles, news releases, and client testimonials all lead to increased customer engagement. Further, a well thought out digital “push” strategy which includes regular outbound email campaigns to a well-defined contact list should be on every companies list of key online marketing tools.

Source: Internet World Stats

Armed with advanced data collection tools (such as HubSpot, Google Analytics, BufferApp, or Hootsuite), launching personalized and precise marketing campaigns to promote your brand by customizing your content to your customer’s unique preferences, behaviours, and psychological profile is now easier than ever before.

The more interactive you can be, the easier it is to find an accessible gateway to expand your reach to new buyers. We are living in the Information and Communication Technology, an age where technology is the lifeblood of all walks of our lives both in the US and worldwide. Taking advantage of buyer’s inclination to explore emerging technology by being an active presence on new platforms can ensure you are keeping your brand in constant touch with your customers. Simply being one of a few brands to actually provide a well-planned interactive experience on new online platforms can give you a big head-start against the competition!