• Global Marketing Associates (GMA) bring over two decades of experience in channel business development and channel management support. In addition to years of US domestic experience, we have also acquired a deep understanding of international channel development and management. We have worked with both fortune 500 companies as well as mid-sized manufacturers to provide both strategy as well as tactical implementation of their channel plans.
  • We understand the complex nature of channel relationships, but we try to keep our approach as straightforward and streamlined as possible. Our customized integrated marketing approach leads to faster results, and a higher return on your marketing investment.
  • While we understand the benefits of highly targeted interactive marketing campaigns, we also understand that for more complex B2B sales a more personalized engagement can yield superior results. Traditional offline face-to-face marketing events can still hold a significant advantage in building long term relationships that are key to channel success.
  • Finally, to help maximize your MDF or Co-Op resources, we employ a multi-touch, integrated approach to marketing. Utilizing pull marketing strategies such as search marketing and social media to build demand for your products with end-users, and providing these quality leads to your channel partners helps build the loyalty necessary to achieve long term results.

Interactive Online
Channel Marketing Services

  • Search Engine Optimization (SEO)
  • Search Engine Marketing or Pay- Per-Click (PPC)
  • Social Media
  • Video Marketing
  • Direct Email Prospecting Campaigns

Offline Channel
Marketing Services

  • Event Marketing
  • Direct Mail
  • Advertising
  • Collateral
  • Telesales

Channel Partner
Retention Services

  • Partner Relationship Management (PRM) Campaigns
  • Channel Website Portal Development
  • Marketing Communications Support
  • Channel Partner Training Support