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- Global Marketing Associates (GMA) bring over two decades of experience in channel business development and channel management support. In addition to years of US domestic experience, we have also acquired a deep understanding of international channel development and management. We have worked with both fortune 500 companies as well as mid-sized manufacturers to provide both strategy as well as tactical implementation of their channel plans.
- We understand the complex nature of channel relationships, but we try to keep our approach as straightforward and streamlined as possible. Our customized integrated marketing approach leads to faster results, and a higher return on your marketing investment.
- While we understand the benefits of highly targeted interactive marketing campaigns, we also understand that for more complex B2B sales a more personalized engagement can yield superior results. Traditional offline face-to-face marketing events can still hold a significant advantage in building long term relationships that are key to channel success.
- Finally, to help maximize your MDF or Co-Op resources, we employ a multi-touch, integrated approach to marketing. Utilizing pull marketing strategies such as search marketing and social media to build demand for your products with end-users, and providing these quality leads to your channel partners helps build the loyalty necessary to achieve long term results.
Channel Marketing Services
- Search Engine Optimization (SEO)
- Search Engine Marketing or Pay- Per-Click (PPC)
- Social Media
- Video Marketing
- Direct Email Prospecting Campaigns
- Event Marketing
- Direct Mail
- Partner Relationship Management (PRM) Campaigns
- Channel Website Portal Development
- Marketing Communications Support
- Channel Partner Training Support